Abelson Sports has entered into a new partnership with Odds Composer, further expanding its third-party partner ecosystem and enhancing its basketball offering.
Under the agreement, Odds Composer will make its proprietary basketball player prop markets available to Abelson’s operator partners via the established Abelson feed format. While Odds Composer provides coverage for professional leagues worldwide, a primary focus will be the delivery of high-quality player props for European basketball, a sector identified as having significant growth potential for operators.
Sportsbook solutions provider Odds Composer was founded by experienced industry professionals from top-tier operators and trading teams. The company develops its entire stack in-house, including data modelling and trading, ensuring full control over the quality and flexibility of its markets. The partnership with Abelson enables sportsbooks to unlock new leagues and significantly broaden their content depth beyond standard US-centric offerings.
The integration ensures that sportsbook partners can access Odds Composer’s content seamlessly through Abelson’s proven framework, minimising development requirements and enabling rapid deployment for operators looking to capitalise on the increasing demand for basketball player markets.
Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, said: “We are delighted to welcome Odds Composer as a third-party partner. Their focus on the quality and depth of basketball player props is impressive, and they have built a solution that specifically addresses the gaps in the current market. While US basketball is already well-served by operators, we have already seen significant interest from our partners for more comprehensive European basketball coverage. Odds Composer’s in-house modelling and trading expertise make them the perfect fit to help our clients drive new revenue streams in this area.”
Kevin Liivamägi, CEO and Co-Founder at Odds Composer, said: “Partnering with Abelson Sports provides the ideal platform to scale our basketball solutions. Our mission has always been to provide operators with the flexibility and speed they need to stand out in a crowded market. By leveraging Abelson’s trusted network and established feed format, we can ensure our high-quality player prop markets are instantly accessible to leading sportsbooks, helping them to expand their reach worldwide.”
