Abelson’s third-party partner network to feature enhanced market depth in tennis, cricket, rugby and horse racing.
Abelson Sports has entered into a new partnership with Ellipse, further strengthening its third-party partner ecosystem.
Under the agreement, Ellipse will make its proprietary betting markets available to Abelson’s operator partners via the established Abelson feed format. Coverage will include a broad range of sports such as tennis, cricket, rugby and horse racing, with markets tailored to suit customer demand.
Ellipse, whose brands include industry-renowned specialists CricViz, TennisViz, FootballViz and RugbyViz, brings deep analytical expertise and established data models that will underpin new betting opportunities for Abelson clients. The integration ensures that sportsbook partners can access Ellipse’s content seamlessly through Abelson’s proven framework, minimising development requirements and enabling rapid deployment.
The partnership further enhances Abelson Sports’ reputation as a hub for innovative betting content, ensuring its clients can capitalise on new opportunities across popular global sports with minimal integration effort.
Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, said: “We’re happy to start collaborating with Ellipse Data as a third-party partner, as they utilise their extensive data sets to support new betting markets. Their coverage of mainstream sports complements Abelson’s offering, including our Football Player Markets, and we look forward to supporting our clients as they integrate the Ellipse services.”
Jack Hudspith, MD Betting Services at Ellipse Data, added: “Partnering with Abelson Sports provides the perfect route to deliver our proprietary new betting markets to a global operator network. By leveraging Abelson’s trusted distribution channels, we can make our data-driven markets in sports such as tennis, cricket, rugby and horse racing instantly accessible to leading sportsbooks worldwide.”
