Abelson Info, a leading supplier of data, odds and technical services to bookmakers globally, is entering into partnership with SailGP – the most exciting racing on water – to enable sportsbooks to access betting markets for the global racing championship ahead of the launch of its 2025 season.
Powered by world-leading technology, SailGP will produce proprietary algorithms, built off the back of its live race data in order to provide market opportunities throughout each and every race across the annual championship. This leverages the 270,000 data points SailGP captures every single second to deliver instant probabilities to fans based upon what is happening live on the water. The league’s offering, used by several bookmakers in the final two events of Season 4, will now extend further via Abelson’s partnership with a wide network of global operators. The Abelson feed structure readily supports SailGP’s global race markets, simplifying the integration for new partners, and introducing one of the world’s fastest-growing sports and entertainment properties to new sportsbooks.
Simon Temple, COO of Abelson Info, said: “Data-rich sports are ideally positioned for betting. SailGP’s one-design format – whereby all teams race in identical F50 catamarans – along with readily-available streams will lend themselves well to the sportsbooks of the future, as the league grows in popularity. We’re excited to be partnering with SailGP as they further strengthen their position in the sporting calendar.”
Andrew Thompson, Managing Director, SailGP said: “After the successful introduction of SailGP to several sportsbooks earlier this year – including at our New York event and Season 4 Grand Final in San Francisco – we are pleased to partner with Abelson to maximize distribution and provide an immediate technical route to sports betting operators worldwide. SailGP is driven by data – on and off the water – and today’s news signals an exciting new way for racing fans to engage with these insights in the 2025 Season and beyond.”
The integration is expected to roll out in the coming weeks, with both companies working closely to ensure a seamless experience for sportsbooks and bettors alike. Racing full circle around the world, SailGP’s 2025 Season will be the league’s most expansive to date with events spanning five continents. Kicking off in Dubai on November 23-24, 2024, the global racing championship will make stops in iconic destinations, including Rio de Janeiro, New York, Sydney and Geneva.
