Abelson Sports, leading supplier of soccer player prop markets, has agreed an exclusive reseller agreement with Sports Content Co giving US sportsbooks access to Abelson’s fully managed soccer markets.
When asked about the reseller deal, Simon Temple, COO of Abelson Sports, said: “Soccer’s popularity continues to grow in the USA – a combination of the Messi effect and hosting the 2026 World Cup – and we’re thrilled to now be in position to support local operators. We are very happy to be partnering with Sports Content Co and look forward to launching with our first US partner in the near future”.
Sean Schafer, General Manager, Sports Content Co said: “As a specialist supplier to the licensed American sports betting industry, we are always keen to partner with premium providers who align with our values. Abelson Sports has a well deserved reputation as soccer specialist pricing providers, offering solutions to tier 1 operators, and we’re delighted that our partnership now means they have full global reach across all regulated gambling markets.”
Abelson Sports provides unrivalled competition and market depth, with coverage constantly expanding to meet customer localisation requests. The price feed includes margined and raw odds, with settlement for every selection, along with player expectancies as inputs to operators’ own algorithms. The feed also supports pricing and settlement from selected third party partners.
